Have you heard this famous quote ‘Marketing is everything … and everything is marketing’? I know it was originally meant for product sales, because admit it, you can have the best product engineering, financial backing and operational mastery … but in the end the success of your product is determined by how your customers perceive your product-your brand.
The uncovering of a slew of financial scandals in Turkey shocked the country and exposed what appears to be a government corrupt to its bones. It is also a turning point for Turkey’s prime minister for the last eleven years, Recep Tayyip Erdogan, leader of the AKP.
Turkey’s Prime Minister, Recep Tayyip Erdogan, has recently been marketing a new term for Turkish public consumption: the “Parallel State.” This of course is a term that bears a striking resemblance to the familiar term, the “Deep State,” which describes the once anti-democratic forces within the Turkish establishment that prevented the will of the people from being realized, achieving this through violent means such as assassinations and extrajudicial killings of Kurds.