POLITICIAN’S INTERNET GUIDE PART TWO : FACEBOOK

Dimpool Analysis Team

20 November 2011

Designing and organizing a Facebook page

 

Page title

First of all you need to appoint a good page title to your Facebook fan page. Successfull politicians usually appoint the same title that they used for their website domain and twitter account. If you could use the same title for all of your accounts, it would be easier for your fans and followers to reach you on the internet.

Good examples:

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Barack Obama

Website: http://www.barackobama.com

Twitter:  http://twitter.com/#!/BarackObama

Facebook: http://www.facebook.com/barackobama

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Danny Ayalon

Website: http://www.dannyayalon.com

Twitter: http://twitter.com/#!/DannyAyalon

Facebook: http://www.facebook.com/DannyAyalon
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Profile picture

Pictures that have a white background look better as Facebook has a white background, moreover if you could find a blue dominant profile picture, it would look familiar to the users because of the blue dominant Facebook design.

Good examples:

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Gary Johnson

https://www.facebook.com/govgaryjohnson?sk=wall

White background

Gary Johnson - Facebook page
Gary Johnson – Facebook page
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Tzipi Hotovely

https://www.facebook.com/TzipiHotovely?sk=wall

White background

Tzipi Hotovely - Facebook page
Tzipi Hotovely – Facebook page
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Ofir Akunis

https://www.facebook.com/OfirAkunis?sk=wall

Blue dominant background

Ofir Akunis - Fecbook page
Ofir Akunis – Fecbook page
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Welcoming Screen

It is always a better idea to create a HTML – Java based welcoming screen, therefore you can promote your subscription , twitter and youtube links. In order to make people land on your customized welcoming screen, you need to make it as a default landing page by clicking on “Edit Page- under the “Manage Permissions” section set your “Default Landing Tab” to your HTML – Java based welcoming screen.

Good examples:

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Jon Huntsman

Jon Huntsman Facebook page
Jon Huntsman Facebook page
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Michele Bachmann

Michele Bachmann Facebook page
Michele Bachmann Facebook page

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Status updates

After finishing the design of your Facebook page, here comes the most important part as, it is the part that you actually interact with your followers-fans.

Here are the few  basic rules for a politician’s Facebook status

1- Do not refer to yourself in the third person person: This is actually not the politician’s fault but his/her team’s, becasue most politicians hire professional teams to take care of their social networks and when they start posting their client’s Facebook statuses they refer to their client in the 3rd person, which automatically costs them to lose “Likes”. In conclusion, if you hired a team to run your Facebook account, make them sure to not to post status updates that refer to you in the 3rd person.

2- Monitor your page activity: Always monitor your comments on your wall posts in case some of your opponents might post critical or even insulting comments at your page. If you cannot; then turn off posting comments, under the privacy settings.

3- Do not repy comments:  You should think of Facebook as an informative platform, so unlike Twitter, you should be involved in political or personal arguments.

4- Do not spam: Remember, once people started liking your page, your posts will appear on their newsfeed, therefore you should be careful about your post frequency becuse if you share too manty content, your page wsill most likely to be unliked by your fans / followers.

5- Share your personal feelings and opinions: It is always a good idea to share exclusive content and ideas on your Facebook page, it will attract more fans / followers.

6- Use different languages: Using different languages will always bring more “Likes” to your page as, people like foreign politicians who speak their language or at least the language they could understand, which is English in most of the cases.

Good examples:

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Danny Ayalon

Facebook posts in three different languages from Danny Ayalon
Facebook posts in three different languages from Danny Ayalon
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Anders Fogh Rasmussen

Personal messages from Fogh Rasmussen
Personal messages from Fogh Rasmussen

 Danny Danon

First hand news from Danny Danon
First hand news from Danny Danon
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Pictures

Organizing profile thumbs

Even though some users do not know about it, you can organize your profile thumbnails section by clicking on the “X” at their top-right corner. An organized thumbnails section with a good selection of various picture sets and albums, will make your profile look better.

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Bad examples:

Gary Johnson

Unrelated thumbnails at Gary Johnson's page
Unrelated thumbnails at Gary Johnson’s page

Angela Merkel

Unsuccessful collage attemp at Angela Merkel's page
Unsuccessful collage attemp at Angela Merkel’s page
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Good examples:

Hermann Gröhe

Great thumbnail selection at Hermann Gröhe's page
Great thumbnail selection at Hermann Gröhe’s page

Mike Huckabee

Excellent picture collage at Mike Huckabee's page
Excellent picture collage at Mike Huckabee’s page

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Use pics from real life

Your fans / followers have already seen your pictures from assemblies, meetings and political campaigns, yet most of them have not seen your personal pictures, pictures with your family and your pictures from your daily life, so if you want to attract more users you should also share some personal picture -along with your political pictures- that they cannot obtain from newspapers and the internet.

Videos

Upload videos to Facebook or Vimeo: Unfortunately YouTube’s embed video player has a very low quality and when you use it in Facebook, it actually squeezes the content and video size, so in order to offer a high quality video experience to your fans / followers, you should upload your videos to Facebook therefore, the people could watch them with higher resolution without leaving their Facebook page.

10 likeable Facebook pages of Politicians (in alphabetical order)

1 – Anders Fogh Rasmussen : Danish politician, and the 12th and current Secretary General of NATO. Rasmussen served as Prime Minister of Denmark from 27 November 2001 to 5 April 2009.

2 – Barack Obama : 44th and current President of the United States. He is the first African American to hold the office

3 – Danny Ayalon : Israeli politician who currently serves as Deputy Foreign Minister and as a member of the Knesset for Yisrael Beiteinu

4 – Danny Danon : Israeli politician who serves as a member of the Knesset for Likud

5 – Gary Johnson : American businessman, former Governor of New Mexico, and candidate for the Republican nomination for President of the United States in the 2012 election.

6 – Jon Huntsman : American politician and diplomat who served as the 16th Governor of Utahcandidate for the 2012 Republican presidential nomination.

7 – Michele Bachmann :  Republican member of the United States House of Representatives, representing Minnesota’s 6th congressional districtcandidate for the 2012 Republican presidential nomination.

8 – Mike Huckabee : American politician who served as the 44th Governor of Arkansas from 1996 to 2007.

9 – Queen Rania :  The current Queen consort of Jordan as the wife of King Abdullah II of Jordan.

10 – Scott Brown : American politician and the junior United States Senator from Massachusetts.

 

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DIMPOOL ANALYSIS TEAM
In this analysis we explain the importance of designing and organizing a Facebook page for politicians." />